Exhibition news

Ekaterina Bogacheva, expert in branding and merchandising, will share the secrets of a good-selling layout. The seminar “Secrets of a good-selling layout” will take place on September 11, 2018, at Crocus Expo IEC. The seminar will cover the following topics:

  • How does a shop design influence sales;
  • How to arrange the shop equipment so that there are no blind spots.

Speaker – Ekaterina Bogacheva

bogacheva eEkaterina Bogacheva – consultant in retail trade, consults in the sphere of branding and merchandising since 1995 in Russia, the Baltic region, Ukraine and Belorussia, is the owner of the trademark “Academy of Merchandising” (design and marketing for trade), GLOBALTEAM International Marketing Consultants, Inc. (the USA), scientific editor of the translation and co-author of chapters of the textbook on merchandising “Principles of Merchandising” by G.Sand (the USA), member of the expert council “MBS”, first director of the club of Belorussian brands, merchandising trainer since 1999, author of the multimedia book “Merchandising for employees of retail businesses”, author of legendary seminars “Effective merchandising – controlling the desire to buy” and “How to make an exhibition most effective”. Owner of www.merchbook.com




September 11 – 13, 2018, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11

Participation in the event is free after an on-line registration.

We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box
the biggest Russian B2B exhibitions of household goods and gifts!



Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32

The conference for retailers and suppliers “Opportunities for increasing sales from the store shelf. Solutions for retailers and suppliers” will take place on September 12 within the framework of the business programme of the exhibition HouseHold Expo. Organizer: Retail.ru. Moderators of the conference: Natalia Marova, head of Retail.ru, and Alexandra Zhirnovskaya. The programme of the conference consists of two parts:

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Organizers: LLC «MOKKA Expo Group», Group of Companies Mayer J. Group. Official support: Chamber of Commerce and Industry of RF.

Yuzhnoportovaya st., 7, bld. 25, 115088 Moscow, Russia Tel.: +7 (495) 363-50-32/33, www.hhexpo.ru; e-mail: info@hhexpo.ru