The participants will discuss:
- Types of performance indicators.
- Stages of creating an efficient KPI system in retail.
- A planned KPI analysis of a shop.
- Calculation of key performance indicators: turnover, the average bill, cost-effectiveness of sales, conversion rate, volume of sales per sq.m. of sales area.
- Methods and ways of improving indicators.
- Analysis of a shop sales funnel.
- АВС-analysis of turnover and profits.
- Turnover of commodity stocks.
- Types of analysis, frequency of their application.
Speaker – Irina Krechetova
Business coach specializing in business transformation, development of new directions, creation of own business.
- Over 18 years of experience in consulting and management;
- Over 19 years of practical experience in sales and marketing;
- Over 76 implemented projects in the sphere of creating and developing sales and marketing systems;
- Launch and development of 3 Internet shops with a total turnover of 250 mln. rubles a year;
- Creator of the course “Sales management” of the MBA programme at the Moscow Business School;
- Lecturer at the Caspian School of Business. Course “Sales management”;
- The best speaker of METRO EXPO 2017;
- Creator of the course “Evaluation of shop performance” for franchisees of Metro Cash&Carry Russia.
September 11-13, Moscow, Crocus Expo IEC, pavilion 2, halls 9, 10 and 11
Participation in the event is free after an on-line registration.
We are looking forward to seeing you at Household Expo, Stylish Home. Gifts и Christmas Box –
the biggest Russian B2B exhibitions of household goods and gifts!
Business programme producer
Galina Shevchenko, This email address is being protected from spambots. You need JavaScript enabled to view it.
+7 (910) 426-01-61, +7 (495) 363-50-32