XX international exhibition HouseHold Expo
Exhibition No.1 in Russia in the segment of household goods and gifts
HouseHold Expo is the biggest specialized exhibition of tableware, gifts, household goods and homewares on the market. The Association of the German Trade Fair Industry (AUMA) describes HouseHold Expo as the most efficient exposition of household goods on the territory of Russia.
Your electronic ticket for free attendance of the exhibitio
HouseHold Expo autumn 2017 will take place on 12-14 September 2017 at Crocus Expo IEC in halls 9, 10 and 11. The exposition covers more than 20 000 sq.m. More than 550 companies will be participating in the exhibition – preliminary list of participants. Geography of the participants: international expositions of Belorussia, China, the Czech Republic, Egypt, France, Germany, India, Iran, Italy, Malaysia, Poland, Russia, Thailand, Tunisia, Turkey and Ukraine.
Participants from 16 countries will present more than 500 novelties. Within the framework of the B2B “RETAIL-SUPPLIER” program an electronic catalogue of novelties is currently being prepared for publication especially for wholesalers and retailers who attend the exhibition in search of novelties and latest collections at the booths of the participants. The catalogue of novelties will help the visitors not only to quickly find a booth with new products, but also to plan the best route for attending the exhibition.
The catalogue will be posted on the web-sites of the exhibitions 1,5-2 weeks before the start of the events. Moreover, several exhibitor companies will provide additional discounts when signing an agreement and/or placing an order at the booth. The list of the companies participating in the program will be published in the electronic catalogue of novelties, on the web-site and on the navigation plan on the territory of the exhibition center.
The business program of the HouseHold Expo and Stylish Home. Objects & Tableware exhibitions includes more than 45 events, seminars, master-classes, conferences and workshops. During all the 3 days of the running of the exhibitions trends, forecasts and recommendations of the leaders on the market will be discussed; analysis of cases and tools for everyday business practice will be conducted. Speakers of the business program.
Key events of the business program:
- Jubilee conference “Relevant questions of the Russian market of household goods and tableware. Points of future growth and how to maintain demand”
- Conference “One must not stay the same – the time has come for a change! Creating a new approach towards sales in a shop”
- Design Day
- Day of Regional Retail– how to increase sales in the regions. Defining a competitive strategy. Principles of building relations with suppliers and turning them into partners
- Special program of on-line technologies for the DIY&Household market. Within the framework of the conference practical master-classes and seminars will be conducted which will review innovations in on-line sales, new methods of organizing and optimizing the work of Internet shops and new methods of promoting on-line platforms through different Internet channels.
- Special program for merchandisers and a series of merchandising seminars “Increasing sales from the shelf”. Comparing strategic conditions of the work of the shops when “a purchase is a necessity” and when “a purchase is an event”.
Competition “The best design and layout in the home goods store” – new possibilities for the participants. This year the competition takes place for the third time already and introduces a new nomination for shops – “For active product promotion through trade networks”. The jury will choose the best works among 20 participants. The awarding of participants and winners will take place on the Day of Regional Retail on September 13.
Visitors of the exhibitions:
- Federal and regional trade networks
- Big wholesale and retail companies
- Distributors and dealers
- Russian and foreign manufacturers
- Retail trade centers
- Directors and owners of shops selling tableware, gifts and furniture
- Designers, decorators, architects, owners of interior and design studios, specialized boutiques
- Corporate clients and purchasing agents for state and municipal organizations
- Owners / directors / commercial directors / purchasing agents of:
- Hotels, out-of-town recreation complexes, tourist facilities and clubs
- Restaurants and cafes
- Wholesale and retail shops of goods for country houses, tourism and leisure
- Garden centers, shops of garden accessories
- Managing companies of out-of-town complexes, owners of country houses
- Potential purchasers and connoisseurs of exclusive interior goods
- Floristic and event agencies, advertising agencies
- Service and logistic companies
HouseHold Expo and Stylish Home. Objects & Tableware are organized by MOKKA Expo Group and Mayer J. Group (member of UFI, the Global Association of the Exhibition Industry) with the official support of the Chamber of Commerce and Industry of the Russian Federation.
Welcome to the XXth Jubilee HouseHold Expo